PCI Compliance not going away - 42% not compliant

My inbox, like yours, is filled with numerous advertisements and spam on a daily basis, but this one actually grabbed my attention! It started out by saying;

"according to VISA, 42% of large and medium-sized US merchants did not reach their respective PCI compliance deadlines. The penalty of non-compliance is merchants incur monthly fines (up to $25,000) until they meet and sustain data security compliance requirements."

Now that is some attention grabbing marketing and I plan to be on that virtual seminar.

Almost half (and that's not a stacked number including small US merchants) is a very surprising number. I looked around trying to find information behind the survey results but to no avail, so I'll be listening on the call for some details and facts to back it up. Being that our IT GRC solution helps ensure that an enterprise is completely compliant with any regulation, I would like to hear what the top 2 or 3 reasons are they aren't yet compliant to see if they map up to what we are hearing.